Arup
Arup
Description
A beautiful site renovation for one of the world's most established engineering and design consultancies.
Sector
Engineering & Architecture
Year
2023-24
Category
UI Design + Motion
Role
Product Designer
About the project
The challenge for this site renovation was to craft a digital experience befitting one of the most respected names in it's industry. An ambitious collective of independent minds with deep technical expertise, our goal was to create a look and feel that delicately balanced a sense of modernity, humanity and professionalism without losing the gravity of their legacy.
The result was a visual identity that provided an elegant home for Arup’s industry-leading thought leadership, iconic projects and a library of journals that spans seven decades . We developed a scalable and intuitive ecosystem that delivered effortless navigation across devices, allowing users to engage deeply with its extensive content. This reimagined digital presence has helped re-establish Arup’s global reputation as a forward-thinking leader in their field.
The challenge for this site renovation was to craft a digital experience befitting one of the most respected names in it's industry. An ambitious collective of independent minds with deep technical expertise, our goal was to create a look and feel that delicately balanced a sense of modernity, humanity and professionalism without losing the gravity of their legacy.
The result was a visual identity that provided an elegant home for Arup’s industry-leading thought leadership, iconic projects and a library of journals that spans seven decades . We developed a scalable and intuitive ecosystem that delivered effortless navigation across devices, allowing users to engage deeply with its extensive content. This reimagined digital presence has helped re-establish Arup’s global reputation as a forward-thinking leader in their field.
The challenge for this site renovation was to craft a digital experience befitting one of the most respected names in it's industry. An ambitious collective of independent minds with deep technical expertise, our goal was to create a look and feel that delicately balanced a sense of modernity, humanity and professionalism without losing the gravity of their legacy.
The result was a visual identity that provided an elegant home for Arup’s industry-leading thought leadership, iconic projects and a library of journals that spans seven decades . We developed a scalable and intuitive ecosystem that delivered effortless navigation across devices, allowing users to engage deeply with its extensive content. This reimagined digital presence has helped re-establish Arup’s global reputation as a forward-thinking leader in their field.
In my role as Product designer i was a key collaborator in crafting a design language. My years of experience in branding and animation played a significant part in enhancing the execution of the end product. One of my main objectives was to develop an animation language alongside a reimagined visual language.
In my role as Product designer i was a key collaborator in crafting a design language. My years of experience in branding and animation played a significant part in enhancing the execution of the end product. One of my main objectives was to develop an animation language alongside a reimagined visual language.
In my role as Product designer i was a key collaborator in crafting a design language. My years of experience in branding and animation played a significant part in enhancing the execution of the end product. One of my main objectives was to develop an animation language alongside a reimagined visual language.
