LIV Golf
LIV Golf
Description
Supercharging golf with a bold and radical digital experience for the sport's biggest disruptor
Sector
Sport
Year
2022-24
Category
UI Design + Motion
Role
Product Designer
About the project
When I was briefed on this high profile project, our goal was to craft a digital experience that could live up to the title of the biggest disruptor in sport. Golf is a sport steeped in tradition and the primary objective was to develop a design language that could stand proudly amongst it's rivals.
In order to achieve that goal, we developed a striking and modern design language that captures the brand’s disruptive nature, creating a scalable ecosystem capable of showcasing detailed live scoring data, in-depth statistics, and editorial content. On In addition to developing a radical visual language, the site still had to be intuitive, and deliver a fast and effortless experienced for it's growing fanbase while staying fully immersed in the action on all devices.
When I was briefed on this high profile project, our goal was to craft a digital experience that could live up to the title of the biggest disruptor in sport. Golf is a sport steeped in tradition and the primary objective was to develop a design language that could stand proudly amongst it's rivals.
In order to achieve that goal, we developed a striking and modern design language that captures the brand’s disruptive nature, creating a scalable ecosystem capable of showcasing detailed live scoring data, in-depth statistics, and editorial content. On In addition to developing a radical visual language, the site still had to be intuitive, and deliver a fast and effortless experienced for it's growing fanbase while staying fully immersed in the action on all devices.
When I was briefed on this high profile project, our goal was to craft a digital experience that could live up to the title of the biggest disruptor in sport. Golf is a sport steeped in tradition and the primary objective was to develop a design language that could stand proudly amongst it's rivals.
In order to achieve that goal, we developed a striking and modern design language that captures the brand’s disruptive nature, creating a scalable ecosystem capable of showcasing detailed live scoring data, in-depth statistics, and editorial content. On In addition to developing a radical visual language, the site still had to be intuitive, and deliver a fast and effortless experienced for it's growing fanbase while staying fully immersed in the action on all devices.
In my role as Product designer i was a key part in crafting a design language that reflected LIV Golf's bold digital identity. Alongside that i was responsible for developing the ecosystem that housed the live data and detailed statistics and the development of animated micro-interactions to enhance user experience.
In my role as Product designer i was a key part in crafting a design language that reflected LIV Golf's bold digital identity. Alongside that i was responsible for developing the ecosystem that housed the live data and detailed statistics and the development of animated micro-interactions to enhance user experience.
In my role as Product designer i was a key part in crafting a design language that reflected LIV Golf's bold digital identity. Alongside that i was responsible for developing the ecosystem that housed the live data and detailed statistics and the development of animated micro-interactions to enhance user experience.
